Do facebook likes influence search rankings?
Facebook likes, Tweets, Youtube views and how these things increase over time can affect rankings, but how exactly is anyones guess.
In an ideal scenario Google would notice an item becoming more popular and would rank it higher for relevant terms but since these things are all subject to personalization it means that rising popularity might not be the sole metric to increase rankings.
The good news is that if your content is rising in social popularity you are building something that people are engaging with and have found something that is working – Congratulations and keep going.
Engaging in a dialogue with members of your community is a great way to ensure that the conversation around your products, services and brand continues.
This helps increase community and topic cohesion which is a great way to stay relevant and useful.